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Transcendence of selfDo better yourself

When you in trouble, believe in what you have and make firm progress.

Maturity is experience, ingenious creation.

ABOUT ME

Core Competencies

End-to-End Product Design: Specializing in consumer-facing (C-end) product development, with deep expertise in interaction design, UI design, and visual presentation. Skilled at driving product innovation through user value exploration.
Cross-Functional Collaboration: Successfully led multi-platform projects (APP/H5/WEB), adept at aligning product, development, and operations teams to ensure design consistency across the full product lifecycle.
Strategic Design Thinking: Balances business goals with user experience. Established standardized design documentation systems to support efficient project implementation (achieving a 92% incubation success rate for 0-to-1 projects).

Key Achievements

Former Senior Product Manager at Cube Entertainment Group, built a SaaS system for live entertainment, resolved 83% of user experience issues, and delivered key user persona reports and product optimization strategies.
Former Head of UED at VIPSHOP Shanghai, led a team of 30+ to execute omnichannel e-commerce innovation. Applied a mixed-methodology approach combining in-depth interviews, A/B testing, and eye-tracking experiments to drive product innovation.
Led a major design system revamp, creating a scenario-based design specification library covering 7 major modules and 238 standards, boosting design iteration efficiency by 40%.

Management Strengths

10+ years of UED team management experience. Built comprehensive designer training and user research systems; established 4 specialized sub-teams from the ground up.
Applied the "Double Diamond" design methodology, leveraging trend forecasting and data-driven decisions to support OKR breakdown and achievement.
Proficient in full-stack design tools (Axure/Figma/Sketch) with solid front-end development knowledge (HTML/CSS/JS).

  • Ivan

    Work Experience: 15+ years of experience in the Internet industry
    School: East China University Of Science And Technology
    Education: University Degree  
    Address: Shanghai

Do what is worth doing with your heart.

Experience

  • Shanghai
  • 2018.9 - 2024.9
MoreFun Group Senior product manager&UED

Oversaw core product lines across the group, Piaoxingqiu, CaiyiYun SaaS, Ferris Wheel Ticket, and SHOW NOW, leading end-user product design, SaaS system development, and operational support.
Achieved a 3 million CNY increase in core transaction revenue within one month through product optimization and innovation, with sustained growth thereafter.
Built a 12-member cross-functional team from the ground up (including product managers, interaction/UI/visual designers), implemented OKR-based management, and optimized product-dev collaboration processes to improve documentation quality and delivery efficiency.
Established a user research framework, conducted multi-version usability testing, resolved 83% of user experience issues, and delivered detailed user personas and product optimization strategies.
Led the brand and UED system upgrade, integrated online and offline design guidelines, and enhanced design consistency and team productivity.

  • Shanghai
  • 2015.5 - 2018.8
VIP Shop Head of UED, Shanghai

Led innovative product design for the group's core business lines, including VIPSHOP mobile app, internet finance, social e-commerce (WeShare), and AR technology applications.
Directed cross-regional (Shanghai, Guangzhou, and U.S. R&D center) and cross-functional collaboration, managing the full design lifecycle—interaction, UI, and visual design—to ensure high-quality, efficient product launches.
Rapidly built and managed a 30+ member UED team, integrating and streamlining workflows and resources across multiple locations.
Actively involved in corporate strategic planning; established unified UED standards for five major internet finance product lines, and drove optimization of membership systems and product strategies.
Promoted within six months for outstanding performance; successfully developed talent and built a high-performing, professional design team.

  • Shanghai
  • 2010.1 - 2015.4
Gasgoo & Yangche51 Head of User Experience Design / UED Team Lead

Led UX/UI design for the group’s core business lines across B2B, B2C, and O2O platforms, driving innovative product design and cross-functional collaboration.
Built and managed the Shanghai UED team, established performance evaluation systems, and implemented team knowledge-sharing and training mechanisms to enhance overall capabilities.
Spearheaded standardized process development across five product lines and multiple user platforms (PC, H5 mobile, APP), including UX guidelines, UI design systems, and front-end development standards.
Completed a full redesign of Gasgoo’s B2B platform within one month; led 0-to-1 UX/UI implementation for new B2C and O2O product lines.
Improved user experience across multiple platforms through usability testing, competitive analysis, and data-driven iterations, resulting in measurable increases in business conversion rates and other core KPIs.
Introduced innovative models in automotive maintenance services, such as an intelligent maintenance-matching tool and personalized service solutions, enhancing platform expertise and user engagement.

  • Shenyang
  • 2007.6 - 2010.1
0Hou Music (Wisepeer Korea) Design Lead

Founding member of the China branch of WISEPEER, South Korea’s largest P2P music platform; responsible for designing a localized P2P music download application tailored for Chinese users.
Led UI design, graphic design, and front-end development, and established the visual identity (VI) and UI design guidelines for the product.
Managed the design team and oversaw the design and construction of the music platform’s web portal.

  • Shenyang
  • 2002.11 - 2007.6
SwitchMedia (Australia) Senior Designer

Served as Senior Designer at SwitchMedia (Shenyang), collaborating with designers from Australia, South Korea, and Japan on international design projects.

Responsible for website design and development, as well as Flash animation design and production.

Led creative direction on key design projects, including visual identity (VI) design, and oversaw the design and application of video and animation content for internet platforms.

The real value is not on the stage of life, but in the role we play.

MY ROLE

  • Team Management

    Be good at management, set up a large-scale Internet UED team, conduct cross-regional, cross-department, multi-product line communication and coordination, pay attention to detail and perfection.

  • Interactive Design

    From the product and the different latitude analysis of the user, looking for a reasonable interaction plan and application mode, although it can not be unconventional, but must be independent.

  • Interface Design

    User pages are not a simple visual design, but also a combination of user experience and performance usability, interactive applications and visual design.

  • Visual Design

    Create a tailor-made visual system to better display and embody the value of brand information, from the inside, to bring a unique design.

  • Product Development

    The product design and development ideas led by users and market demand, grasp the balance between business value and model innovation.

  • Front-end Development

    Conceptual design based on target positioning, and finally build a W3C-compliant page and software and device interface.

My skills

SOFTWARE

  • Photoshop
  • Dreamweaver
  • Animate(Flash)
  • Mind map
  • Pixelmator
  • MS Office
  • Numbers
  • Pages
  • Illustrator
  • Fireworks
  • Axure
  • Sketch
  • Keynote
  • Final Cut Pro
  • After Effects
  • Premiere Pro

DEVELOPMENT

  • HTML WEB&Mobile
  • JavaScript JQuery
  • PHP Wordpress
  • CSS WEB&Mobile
  • ActionScript Flash
  • SQL PHPMyAdmin